Posted by Makala Johnson (@makalajohnson) · Apr 9, 2012
Empathize Like A Doctor, Design Like An Entrepreneur
WRITTEN BY: James Oliver Senior and Adam Dole
"The health care industry is a slow-moving dinosaur, but health-related apps often fail to take into account any understanding of medicine. How can we bridge that gap?...
...At Mayo Clinic, we work on inter-disciplinary product teams that include designers, strategists, health care professionals, technology partners, and most importantly patients. Yet even with designers embedded inside Mayo Clinic, we routinely encounter wicked problems (problems that are impossible to solve because of unclear or changing requirements) when it comes to implementing solutions into clinical operation. Driving product development towards better health care outcomes requires the coordination of many aspects of the health-delivery system...."
Read the rest of this Fast Company article here.