January 3, 2011
What would Dr. Will and Dr. Charlie Tweet?
By Lee Aase
When we were discussing creation of the Mayo Clinic Center for Social Media last year, our Mayo Clinic chief administrative officer, Shirley Weis, said something that struck a chord with me. We had been talking about some of the ways our Mayo Clinic YouTube channel had helped patients get information they needed, and Ms. Weis said, […]
Tags: Dr. Charlie Mayo, Dr. Will Mayo, Mayo Brothers, Twitter, YouTube
February 9, 2009
What’s in a Name? The Story of “Mayo Clinic”
By Matthew Dacy
“Mayo Clinic” is one of the best-known and most-trusted “brand names,” but its origin has more to do with our inherent values than with any sophisticated marketing plan. Mayo is a family name. William Worrall Mayo, M.D., a frontier doctor, settled his young family in Rochester, Minn., when he was appointed as an examining […]
Tags: Dr. Charlie Mayo, Dr. Will Mayo, Mayo Clinic, William Worrall Mayo